OAK BROOK, Ill. - February 4, 2014 - Elkay, a leading U.S. cabinetmaker and manufacturer of sinks and faucets is launching a mobile showroom tour. Bringing a showroom experience to life at the local level, Elkay will take everything – including the kitchen sink – on the “Heart of the Home” mobile showroom tour immediately following the Kitchen & Bath Industry Show. which concludes on February 6, in Las Vegas. The Heart of the Home tour will run through May, starting in the New Orleans, Louisiana market, then moving to the Miami, Florida area, and climbing the East coast.
“Kitchens are personal,” says Scott Fettig, director of product marketing, wood products. Fettig continues, “And while most of us are adept at using virtual tools for inspiration, planning and design, nothing beats an in-person, hands-on showroom experience with a designer or friend to bring those dreams to life. Elkay is excited to make that hands-on experience a reality through Heart of the Home local events in 16 cities across the country this spring.”
In every mobile showroom event city, Elkay cabinet and sink/faucet partners will host consumer and designer training events. “The Heart of the Home Tour is a great way for our business partners to showcase their relationship with our company and our brands,” remarks Lou Katz, channel marketing manager, traditional cabinets. Katz adds, “We know that showrooms can’t possibly feature all our products, so this is a way to create local enthusiasm and highlight the latest in door style, material and finish trends.”